A yarn store in New Zealand called Skeinz worked with Animal Life Rescue to aid in knitting penguin sweaters due to a recent oil spill off the coast of Tauranga. With the oil pouring out into the water and covering the animals, they have become sick and ALR requested jumpers to help keep them warm and prevent them from ingesting the oil as they try to preen.
Stitchers can quickly make a united front. With online articles like HERE and HERE, Skeinz has received an over-abundance of penguin sweaters to give to the rescue.
This is one example that no matter how big, small or even the cause, there is somebody and something who can benefit from this craft with an idea, some yarn and a little TLC.